Adding New Posts

Posts can be used for dated content like news, announcements, or blog posts.

Anatomy of a post

When you create a new post, it affects the way things will look in two places: 

Post detail page

The post detail page is the actual page on your site. It can be accessed through the preview snippet or any other links pointing to it.

The featured image appears at full size at the top of the page and is followed by any text or images entered using the content editor.

Preview snippet

A Post’s preview snippet always includes a title and and may include a featured image thumbnail, excerpt, author, date, and any categories to which it belongs.

It links to a post detail page and only appears when inserted on a page using the Posts element.

Creating a post

Add a new post

Go to Dashboard > Posts > Add New or, from the black admin bar at the top of any page, click New > Post.

Add a title

Type in a title, or name, for your item.

For consistency, try to make all titles the same letter case: title or sentence.

Add body content

Use the default WordPress content editor or Tailor to add and format the post’s body content. This information will only appear on the post detail page; not the preview snippet. 

If you’re posting an article from another website, leave the body blank. Follow this tutorial to link to directly to the original story.


In the Excerpt field, write a brief description of your post’s content to encourage people to click through to the full story.

Your excerpt should be 30 words or less if you plan to embed your posts using the Tailor element Posts (recommended). Your excerpt can be up to 55 words if you plan to use a traditional blog page instead.

If you don’t enter an excerpt, the first 30 (or 55 words) of your post detail page will become the excerpt, which may or may not be the best summary of the post. 

Don’t see an Excerpt field? Click on Screen Options in the top right corner under “Howdy, [Your Name]” and check the Excerpt box.


In the Categories box on the right side of the screen, check all relevant categories or create new ones as needed.

Categories can be used to embed a subset of Posts on a page.

See the guide to using categories »

Featured image

By default, a Post’s featured image appears at the top of its post detail page at full size and as a thumbnail on its tile.

To add an image, go to the Featured Image box on the right side of the screen and click Set featured image.

Upload or select an image from the Media Gallery that is at least 760 pixels wide. If you upload an image that is less than 760 pixels wide, it will not appear on the post detail page.


Cropping your photos to the same aspect ratio before uploading them to your site can make a huge difference in how they look as a unit if inserted together using the Posts element.


  • Landscape, or horizontally oriented, images
  • Consistent aspect ratio; 3:2 recommended

Not recommended

  • Vertical images, including headshots
  • Inconsistent aspect ratio

Decide where the featured image will display

In the Featured Image box, check or uncheck Featured Image Display depending on where you want the image to appear.

Checked: Image displays on the tile and at the top of the post detail page

  • Recommended in most cases

Unchecked: Image only displays on the tile

  • Useful if you want to feature a different photo, or perhaps a video, at the top of the post detail page, in the body content area

Change the author or add multiple authors (optional)

By default, the byline of a post will display the name of the person who was logged into your site and created the post.

If another person actually wrote the content and you’d like to credit them instead, you can add them as a guest author. Additionally, if multiple people contributed to the post, you can add them as co-authors.

You can assign guest and co-authors using a plugin that’s already installed and activated on your site: Learn how to change the author or add multiple authors »


Up next: Displaying posts on your site

After you’ve created individual posts, you’ll likely want to display them on a page – or multiple pages – of your site. You can either use the default WordPress archive page, or use Tailor, which gives you greater control over the number of posts and layout.

Use Tailor to display posts on a page, either as the main attraction for a News/Blog page, or part of a layout with other content, such as a row of recent news on your homepage.

Or, go the traditional route, and set up a default archive page / blogroll. If you go this route, instead of tiles, post previews are styled as a thumbnail list.

Tailor Element: Posts

Use Tailor to customize how posts are embedded and displayed on any page of your site.

Setting a News Page

Set a page to automatically list every news or blog post published on your site. This option uses the default Posts Page setting in WordPress.


Related tutorials